Thomas Baekdal started the emoji war debate.

Mcdonald’s Sverige was quick to respond to this

Sundar Pichai soon joined the  #BurgerGate debate and announced to fix it if someone suggests which the right way to place the cheese is.

Making use of the noise on Social Media about the BurgerGate, McDonald’s India jumped the bandwagon with a smart video conceptualized by Leo Burnett to end the debate by claiming the placement of the cheese doesn’t matter as long as the burger is made by McDonald’s

 

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